A customer who has found the company on the web, expects to be able to contact the company in the
same way–over the web and using the browser–without having to resort to different means of
communication (writing an email, dialing a phone number).
In case your website doesn’t offer direct customer interaction options, the client is more likely to choose a
WebRTC makes your website truly interactive and helps you to convert an occasional passer-by into a
Here is what WebRTC can do for websites:
- Needless to say that WebRTC is very useful for ecommerce and drastically decreases the cart
abandonment rate by facilitating the contact. In addition, company call agents can know which
pages of the website the person has been navigating at that moment and be more efficient in
providing the customer service.
Here’s how TEMPUR-PEDIC ® has increased their ecommerce sales share by double digits:
“We no longer miss any request. Out clients love the Live Chat service because it’s easier for them to ask for the information”
Antonio Carlà, website/ecommerce manager, Tempur Italy.
- With real-time contact options, potentials are more likely to initiate contact with the company. A
free click-to-call solution on the website greatly increases and facilitates the contact for those
customers who are potentially interested in a product or a service, or are ready to buy.